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Liftoff Episodes

What today’s winning brands are doing to grow their business and get more customers.

Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Fact or Fiction: Media Trade and Turning Trapped Value Into Working Media Dollars

Nick Cartisano, AVP Business Solutions, Evergreen Trading

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Brand Trust, Saving Ad-Supported Journalism, and AI’s Reckoning for Marketing

Lou Paskalis, Chief Strategy Officer, Ad Fontes Media

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

16 Years of Reinvention: The Win-Win-Win, Performance, and Commerce 360

Matt Conlin, Co-Founder & CCO, Fluent

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

AI, Broken Silos, and the Rise of the Chief Growth Officer

Sean Moran, COO, Evergreen Trading

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Brand as Story: Empathy, the Sea of Sameness, and Keeping AI Human

Sean K. Fay, Founder & CEO, Envision Response

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Still a Relationship Business: Caring, Authentic Leadership, and Building Peace

Lana McGilvray, Founder & CEO, Purpose Worldwide

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Commerce Media, Explained: The Big Brother of Retail Media and the Post-Transaction Play

PJ Triboletti, SVP Revenue, Fluent

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Reach People Today, Not Yesterday: Real-Time Signals, Ray, and the End of Cookies

Sean Black, GM, Audience Path

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Do More With Less: Agentic AI, Digital Assistants, and the Future of Compliance

Vince Walden, CEO, Kona AI

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Stop Buying Media the Old Way: Audience-First Buying, AI, and the Human in the Loop

Lorenzo Zefferino, EVP, Evergreen Trading

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Trusted Human Connection Beats Cheap Reach: Kirk McDonald on Sundial and Culture

Kirk McDonald, CEO, Sundial Media & Technology Group

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Financial Wellness Went From Perk to Retention Lever: Chime Enterprise Explains

Jaime McDougall, Chime Enterprise

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

One Coffee Flavor a Week for a Year: Java Factory’s Guinness World Record Run

Lindsey Medwin, Java Factory

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Kosher Comfort Meets World-Champion Cheese: Manischewitz and Rembrandt

Talia, Manischewitz & Rembrandt Dutch Gouda

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

From Galilee Vines to Desert Terroir: Two Israeli Winemakers on Their Craft

Itay Lahat, Lahat Winery & Or Nadbach, Tabor Winery

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

One-Third of Users Block Ads: Creators as the New Brand Trust

Arda Genç, LIVAD

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Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Is CTV a Primary Channel? Attribution, Creative & the First 5 Seconds

Dan Larkman, Keynes

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AI, Trust, and Meeting Patients Where They Are

AI, Trust, and Meeting Patients Where They Are

Cliff Covey, CMI Media Group

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Building the Go-To Influencer Marketing Company

Building the Go-To Influencer Marketing Company

Chris Detert, Influential

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The Funnel Is a Tornado: AI, Marketplaces & Commerce Media

The Funnel Is a Tornado: AI, Marketplaces & Commerce Media

Christine Russo, What Just Happened

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Get Comfortable Being Told No: Building an AI Startup

Get Comfortable Being Told No: Building an AI Startup

Aubriana Alvarez Lopez, Agnitio

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Why Only 10% of Retail Media Dollars Reach the Rest of the Market

Why Only 10% of Retail Media Dollars Reach the Rest of the Market

Drew Cashmore, Vantage

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Knowing What Parents Want Six Months Early: The Babylist Data Edge

Knowing What Parents Want Six Months Early: The Babylist Data Edge

Liz Primm, Babylist

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Who Owns the Piano? Why In-Store Retail Media Is So Hard

Who Owns the Piano? Why In-Store Retail Media Is So Hard

Leora Kelman, BCG

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The Last Mile of E-Commerce to the Last Mile of America

The Last Mile of E-Commerce to the Last Mile of America

Austin Leonard, DG Media Network

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Checkout Is the New Click

Checkout Is the New Click

PJ Triboletti, Fluent

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Rewarded at Store A to Shop Store B

Rewarded at Store A to Shop Store B

Jehan Luth, Bilt

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Every Transaction Is a Re-Qualification Moment

Every Transaction Is a Re-Qualification Moment

Wendy Bergh, Rakuten Rewards

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Automate Systems, Not Your Point of View

Automate Systems, Not Your Point of View

Ryan Nelsen, StackAdapt

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Experience First, Revenue Last: Inside DICK'S Media Network

Experience First, Revenue Last: Inside DICK’S Media Network

Kylissa Ward, DICK’S Media Network

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Why Marriott Won't Call It a Hotel Media Network

Why Marriott Won’t Call It a Hotel Media Network

Chris Norton, Marriott

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Retail Media Has an Audit Problem

Retail Media Has an Audit Problem

Alexandra Salomon, WWConnect

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52 Coffee Flavors in 52 Weeks: Java Factory's Guinness World Record Run

52 Coffee Flavors in 52 Weeks: Java Factory’s Guinness World Record Run

Lyndsey Medwin, Java Factory

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Why the Future of Work Runs on Liquid Talent

Why the Future of Work Runs on Liquid Talent

Ashley Miles, Franklyn West

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Why Skipping Audience Personas Is Wasting Your Ad Budget

Why Skipping Audience Personas Is Wasting Your Ad Budget

Lorenzo Zefferino, Evergreen

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Why AI Will Make Us More Human, Not Less

Why AI Will Make Us More Human, Not Less

Kirk McDonald

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How AI Is Transforming Healthcare Marketing

How AI Is Transforming Healthcare Marketing, Starting With Trust

Cliff Covey, CMI

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How to Turn AI Into a Growth Engine for Your Business

How to Turn AI Into a Growth Engine for Your Business

Sean Moran, COO, Evergreen Media

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The Audience Targeting Mistake That's Costing You Customers

The Audience Targeting Mistake That’s Costing You Customers

Sean Black, GM, AudiencePath

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