Liftoff Trust Index Assessment

Free Assessment

The Liftoff Trust Index

Discover how visible, credible, and trusted your brand is in the eyes of your buyers. Get your personalized Trust Index score powered by the AIR Method™.

Step 1 of 5

Let's Start With You

Tell us about yourself and your company so we can personalize your Trust Index Report.

Full Name *

Title *

Email *

Phone

Company Name *

Company Website *

Product/Offering Page or Pitch Deck URL

Optional. Share a link to your product page, one-pager, or pitch deck for a deeper analysis.

Step 2 of 5 — Authenticity

How Clear Is Your Brand Identity?

Authenticity is the foundation of trust. These questions help us understand how clearly your brand shows up in the market.

What makes your company special that nobody talks about? *

Your unfair advantage, secret weapon, or differentiator that gets lost in your current messaging.

Name your top 3 competitors *

The companies your buyers most often compare you to.

How often does your CEO or leadership team publish thought leadership? *

If a buyer asks AI (ChatGPT, Perplexity, Google AI) about your category, does your company appear in the results? *

Step 3 of 5 — Relatability

Do Buyers See Themselves in Your Story?

Relatability determines whether buyers engage or scroll past. This measures how well you connect with the people who matter.

Who is your actual buyer (ICP)? *

Include primary decision-maker title, company profile, and any influencer/champion roles.

What does your buyer care about most? *

Rank their top 3 priorities in order of importance.

What search phrases do your buyers actually type when looking for a solution like yours? *

Not keywords — real phrases a human types into Google or asks AI.

How many channels does a buyer encounter your brand on before engaging sales? *

Step 4 of 5 — Inspiration

Are You Creating the "I Want to Work With Them" Feeling?

Inspiration is the multiplier. These questions measure whether your brand creates confidence and urgency to act.

Where are buyers discovering you today? *

What is your typical sales cycle? *

Where do deals most often stall or die? *

Be specific — the more detail, the more actionable your report.

What percentage of your prospects are already using a competitor when you enter the conversation? *

Top reasons you lose deals *

What are your top competitive battles? *

Not just competitors — include internal battles (e.g., "internal teams claim they can build it").

Step 5 of 5 — Almost There

A Few More Details for Your Report

This helps us tailor your Trust Index Report with the most relevant recommendations.

What's your biggest growth goal for the next 12 months? *

If you could change one thing about how the market perceives your company, what would it be?

Anything else we should know?

Your Liftoff Trust Index

Calculating...

Authenticity

Inspiration

Relatability

Your Top 3 Recommendations

Ready to Move Your Score?

This is your preview score based on self-reported data. Your full Trust Index Report will include a deep analysis of your website, competitors, AI visibility, and market positioning with a detailed action plan.

At Liftoff, we have a few ideas on how you can approach this. Let's talk.

Let's Talk About My Score →