The Growth Ecosystem

Helping Leaders Choose the Right Next Move.

Liftoff advises companies on how to accelerate growth using proven judgment, trusted perspective, and The AIR Method™ as a competitive advantage.

The AIR Method™

The core of our ecosystem is the AIR Method. It's the filter we apply to every strategy, every piece of content, and every leadership decision.

A

Authenticity

Do they believe you?

I

Inspiration

Do they see a future for themselves?

R

Relatability

Do they feel like this is exactly their situation too?

Choose Your Pathway

We've productized our expertise into three distinct growth engines.

Fractional C-Suite Perspective

Align Decisions & Drive Growth

Liftoff members partner with leadership teams as fractional growth advisors, bringing proven judgment, pattern recognition, and trusted perspective to the decisions shaping brand, market position, and momentum.
This work may include:

Growth Through Strategic Visibility

Turn Attention into Momentum

When visibility is part of the growth strategy, Liftoff activates its owned media platforms, including national TV, podcasts, and Liftoff Spotlight to shape perception, validate authority, and support pipeline acceleration.
Media is used deliberately, not tactically:

Trust Threshold Framework

Leadership Decisions From Insight to Alignment

Grounded in The Trust Threshold, this work helps leadership teams align around trust, growth, and decision-making—using The AIR Method™ as a competitive tool.
Engagements may include:

Considering What Comes Next?

Some decisions shape more than strategy, they shape direction, credibility, and momentum.

Liftoff works with leaders to navigate those decisions using proven judgment, trusted perspective, and leverage through media, publishing, and The AIR Method™.

Fractional C-Suite

The Advantage That Matters Most

Jeanniey Walden steps in as a fractional Chief Growth Officer to provide experienced judgment at moments that matter. She brings pattern recognition from leading complex brands, helping you evaluate where momentum is building, where it’s breaking, and what move creates the most leverage next.