28 Oct MORAN MIZRAHI REBILLIA | EXECUTIVE SPOTLIGHT

EXECUTIVE IMPACT: MORAN MIZRAHI SPOTLIGHT

TRANSFORMING BILLING INTO A STRATEGIC ENGINE FOR GROWTH

At Liftoff Enterprises, we spotlight leaders redefining innovation in the digital economy — those who take what’s often overlooked and turn it into opportunity. This Executive Impact feature highlights Moran Mizrahi, Founder and CEO of Rebillia, a next-generation subscription billing and payment automation platform powering the future of eCommerce, SaaS, and AI-driven businesses.

REBILLIA: MONETIZING SMARTER, RETAINING LONGER, ADAPTING FASTER

Founded in 2015, Rebillia was built to solve one of the most persistent pain points in business: outdated, inflexible billing systems.

Today, Rebillia’s AI-powered billing and payment infrastructure enables companies to create personalized, adaptive billing experiences that meet the demands of modern monetization models. With real-time analytics, usage-based pricing, and dynamic automation, Rebillia turns billing from a back-office necessity into a competitive advantage.

“Our platform empowers businesses to monetize smarter and scale faster,” explains Moran. “Billing shouldn’t slow innovation — it should enable it.”

THE INSPIRATION BEHIND REBILLIA

The spark for Rebillia came from Moran’s firsthand experience navigating the inefficiencies of legacy billing systems.

“Businesses were spending more time managing billing complexity than driving innovation,” she recalls. “Customers were churning because billing felt rigid and impersonal. We knew there had to be a better way.”

What began as a solution for eCommerce merchants quickly evolved into a universal subscription infrastructure — one designed to serve SaaS and AI-driven businesses with the agility to innovate and scale in real time.

“Our vision is simple,” Moran says. “We’re building the infrastructure that helps businesses grow with billing as a driver of retention and revenue — not a bottleneck.”

WHO REBILLIA SERVES — AND WHY IT MATTERS

Rebillia serves mid-market and enterprise clients across three core sectors:

• SaaS companies with complex, scalable billing requirements

• eCommerce businesses generating $5M–$50M in revenue

• AI-driven platforms needing adaptive monetization logic

“Today’s billing systems weren’t built for AI, tokenized usage, or personalized pricing,” Moran explains. “That gap limits retention and growth. Forty percent of churn stems from billing experiences that don’t evolve with customer behavior. Rebillia was designed to fix that.”

INNOVATION THAT ADAPTS IN REAL TIME

Rebillia is pioneering AI-powered billing intelligence — merging automation, data, and customer behavior insights into a single adaptive engine.

“Most systems process payments,” Moran says. “Ours learns and evolves.”

The platform’s adaptive billing logic can dynamically adjust plans, pricing, and usage models in real time, optimizing retention and lifetime value. With advanced analytics and behavioral learning, businesses can make data-driven decisions instantly — without rebuilding their infrastructure.

“Billing shouldn’t be static,” Moran adds. “It should evolve with your customers — just like your product does.”

MILESTONES THAT VALIDATE THE VISION

Rebillia’s growing portfolio of enterprise and mid-market clients is proof of concept. Adoption across multiple industries — from SaaS to retail to AI — demonstrates the platform’s versatility and power.

“These wins came through relentless innovation, strategic partnerships, and solving real-world pain points legacy systems can’t address,” says Moran.

Every deployment reinforces the same message: billing can be intelligent, flexible, and a source of competitive advantage.

LEADERSHIP BUILT ON EMPOWERMENT AND TRUST

Moran’s leadership philosophy is rooted in empowerment.

“Leadership isn’t about having all the answers,” she says. “It’s about building a culture where people feel trusted, valued, and accountable.”

That means creating space for innovation and investing in her team’s development.

“When you listen more than you speak and align the company around a shared mission, resilience becomes part of your DNA.”

COLLABORATION THAT FUELS INNOVATION

For Moran, collaboration and trust extend beyond the company walls.

“Internally, we work in cross-functional teams — product, engineering, and customer success operate in full alignment,” she says. “Externally, we co-create with clients. We share insights, iterate together, and adapt the platform to their evolving needs.”

That partnership approach transforms customers into collaborators — and innovation into shared success.

THE MOST POWERFUL FEATURE YOU HAVEN’T HEARD OF

While Rebillia is known for automating subscription billing, its AI-powered adaptive billing engine remains a hidden gem.

“It can completely reconfigure pricing, plans, and usage models in real time,” Moran explains. “That means billing becomes a revenue optimization tool — not just an operational task. It helps clients reduce churn, increase retention, and discover entirely new ways to monetize.”

ADVICE FOR FUTURE FOUNDERS

“Focus on solving a problem that truly matters,” Moran advises. “Let customer feedback shape your product. Growth doesn’t come from chasing trends — it comes from deeply understanding pain points and creating something so valuable people can’t imagine working without it.”

DISCOVER REBILLIA

To learn more about Rebillia, visit www.rebillia.com or connect with the team on LinkedIn.

You can also follow Moran Mizrahi on LinkedIn for insights on leadership, innovation, and the future of monetization.

Permission granted by Moran Mizrahi to feature all quotes, company references, and product details across Liftoff Enterprises platforms.